


Strategic Waves, Measurable Impact
The Onda Process™
Go-to-Market Strategy and Product Development, powered by the Onda Process™.
CTCX digital’s proprietary Onda Process™ aligns product development with go-to-market execution — giving founders, CMOs, and product teams a faster path to launch.
From insight to impact, we help you turn product vision into market traction with clarity and confidence.
Know the Market.
Own the Launch.
Position your product, refine your value proposition, and bring clarity to every stage of your GTM plan. Built for smart, scalable growth.
Sync Your Teams Early.
We bring in AI, traditional tools, and seasoned experts to unlock ideas, boost output, and scale creativity - without losing your brand voice.
Broad Tech Expertise.
Focused Execution.
From early hardware innovation to emerging AI and ML platforms, we bring decades of product experience across industries. That means faster alignment, fewer blind spots, and smarter go-to-market moves.
From Plan to Action.
Our sister company Madrina Digital, brings your strategy to life with expert execution - campaigns, content, and digital delivery that perform.

Aligned Strategy
GTM and product in sync.

AI-Enhanced Workflow
Integrate top AI tools.

Founder Focused
Strategy without the fluff.

Execution Support
Delivered quick by experts.